Pretend to Bee comes to Toytown

Published on: 23rd October 2018

Leading dress up manufacturer Pretend to Bee has announced a new retail partnership with Toytown.

Pretend to Bee products will now be available in 16 Toytown stores across the UK & Ireland with over 40 SKUs available.

The range will span different dress up occasions including role-play and story time, and will include Pretend to Bee’s ever-popular fairy tale and animal costumes and accessories.

The range will be fully merchandised by Toytown with a Pretend to Bee display, creating a one stop shop for customers looking for dress up and fancy dress products.

Harrison Palmer, sales director at Pretend to Bee, commented: “It’s such a delight to see so many of our products and ranges in Toytown stores. Its merchandising of the ranges creates a unique customer experience and will showcase our products perfectly. As two companies with ambitious growth plans, our relationship with Toytown is a great fit and we look forward to working with it to roll out to further stores.”

Brian Simpson, head of purchasing at Toytown, added: “We pride ourselves on having one of the widest selections of toys available on the high street and this means offering products for any occasion. Pretend to Bee is therefore a great fit for us and its ranges not only offer our customers high quality dress up, the in-store displays also enhance customer experience.”

For further information about Pretend to Bee products or in-store display systems, please contact Kate Skitt on 0115 921 5690 or visit


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