NEWS

Pretend to Bee comes to Toytown

Published on: 23rd October 2018

Leading dress up manufacturer Pretend to Bee has announced a new retail partnership with Toytown.

Pretend to Bee products will now be available in 16 Toytown stores across the UK & Ireland with over 40 SKUs available.

The range will span different dress up occasions including role-play and story time, and will include Pretend to Bee’s ever-popular fairy tale and animal costumes and accessories.

The range will be fully merchandised by Toytown with a Pretend to Bee display, creating a one stop shop for customers looking for dress up and fancy dress products.

Harrison Palmer, sales director at Pretend to Bee, commented: “It’s such a delight to see so many of our products and ranges in Toytown stores. Its merchandising of the ranges creates a unique customer experience and will showcase our products perfectly. As two companies with ambitious growth plans, our relationship with Toytown is a great fit and we look forward to working with it to roll out to further stores.”

Brian Simpson, head of purchasing at Toytown, added: “We pride ourselves on having one of the widest selections of toys available on the high street and this means offering products for any occasion. Pretend to Bee is therefore a great fit for us and its ranges not only offer our customers high quality dress up, the in-store displays also enhance customer experience.”

For further information about Pretend to Bee products or in-store display systems, please contact Kate Skitt on 0115 921 5690 or visit www.pretendtobee.com.

RECENT ARTICLES

Friday Blog

Have we (finally) found a Brexit benefit … it’s the Friday Blog!

Exclusive: Rick Derr – Letter from America

Hornby unveils new Playtrains High Speed Train Set

Exclusive: Behind the scenes at the Natural History Museum

The Paddington Bear Experience to open in May

The March issue of Toy World is out now

The Toy Trust unveils Midsummer Mayhem

Skillmatics further strengthens UK sales team

Sambro strengthens UK finance team with new hire

Autumn Fair launches new campaign for 2024