Price-conscious consumers boost discounter Christmas sales

Published on: 7th January 2014

Aldi and Lidl said they both enjoyed record trading at Christmas, increasing the pressure on Britain’s ‘big four’ supermarkets.aldilidl300

Though the firms did not disclose sales figures, Aldi said it recorded its busiest Christmas since opening in Britain over two decades ago, while Lidl said it had seen its best performance to date over the festive period.

Aldi said it planned for its busiest Christmas since opening in the UK by doubling the size of its Christmas range, increasing stock levels and offering more exclusive products.

Kantar Worldpanel said Aldi grew its year-on-year sales by 30.7% in the 12-week period, while Lidl’s rose 15.5%.

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