Privet Capital acquires Vivid Toy Group

Published on: 14th March 2017

vivid-imaginations-logo-480The private equity investor has today announced the acquisition for an undisclosed sum.

Privet Capital is a London-based private equity investor which describes itself as “ creating value through operational improvement.” The company also says that its team of experienced professionals seeks to partner with management teams in established businesses with a strong underlying product/business offering, which are in need of a clearer strategic direction to achieve operational efficiency and maximise growth potential.

Eric Rossi, chief executive of Vivid Toy Group commented: “With Privet Capital’s backing, we are well supported to accelerate Vivid’s growth path including some exciting new initiatives. This investment, as well as ongoing operational support from the Privet team, will enable us to continue developing Vivid’s strong product portfolio – particularly within the collectibles segment and certain licences, as well as further strengthen the Company’s excellent long-standing customer relationships with the world’s leading toy and games retailers.”

Vardhan Rajkumar, senior partner at Privet Capital, commented: “We are extremely pleased to have acquired Vivid which we believe has significant growth potential. Vivid is an exciting business with an impressive track record of ‘end-to-end’ excellence in each of its core functions, from procurement and product design through to marketing and sales via its unrivalled distribution network and retail relationships worldwide. Privet’s investment and operational guidance will support the continued enhancement of Vivid’s in-house developed brand portfolio and expansion overseas.”


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