NEWS

Project Mc2 celebrates British Science Week

Published on: 14th March 2016

The S.T.E.A.M fashion doll brand and Netflix original show has teamed up with the British Science Association.

mc2dolls480British Science Week launched on Friday 11th March and runs until Sunday 20th March 2016. The 10-day programme includes a host of science-themed events and activities around the UK.

Project Mc2 is the official sponsor of the BSW poster competition, inviting school children all over the country to design an eye-catching poster based on the theme of Space for Science. To enter, children, parents and teachers will be able to download an e-pack from the British Science Week website.

In addition, Project Mc2 will be working with a number of bloggers and YouTubers to run science-themed posts and vlogs during British Science Week.

Marian Davis, marketing manager at MGA Entertainment, creators of Project Mc2, said: “Project Mc2 is all about opening up subjects such as science and technology to tweens – especially girls – so partnering with British Science Week seemed the perfect fit. The brand and product offering focus on S.T.E.A.M and allow children to take part in experiments and activities at home in a fun and engaging way. We want to encourage the next generation of female scientists, engineers and mathematicians.”

RECENT ARTICLES

NPD data reveals what locked-down Brits are buying

Jazwares acquires Kellytoy

Thursday 2nd April: Latest toy industry reaction to coronavirus outbreak

Exclusive: Toy World caught up with independent retailers

Exclusive: Viral Talent on maximising social media opportunities

Ridley’s Games partners with Disney

ASTRA’s Marketplace & Academy cancelled

Sales Partnership placed into administration

Hasbro launches Bring Home the Fun initiative

New Mattel Playroom digital destination launches