Project Mc2 launches

Published on: 13th August 2015

This weekend saw the launch of a new lifestyle brand, directed at tween girls and centered around the increasingly popular STEM (Science, Technology, Engineering and Maths) trend.

ProjectMc2-480Project Mc2 from MGA Entertainment has arrived with a new three-episode original series on Netflix and a doll and accessories line.

Featuring the tagline ‘Smart is the New Cool’, Project Mc2 focuses on four young girls with a passion for science.

In the product line, each doll comes with their own experiment to encourage science play at home. Fans can mix a bit of food colouring, baking soda and vinegar and they have created Adrienne’s volcano – or take vegetable oil, colouring and effervescent tablets to make McKeyla’s Lava Light. Traditional accessories such as handbags have become backpacks and jewellery is a make-it-yourself glow in the dark necklace.

Andrew Laughton, MD of MGAE UK, said: “Everything about Project Mc2 is different. We wanted to create something that didn’t feel like a compromise between being intelligent and educational and being cool and fun. The characters are as smart as they are stylish. Science and technology are part of their everyday fun – and we really wanted young fans to be inspired by this.”
A Project Mc2 app will also be launched and the brand has partnered with AwesomenessTV and DreamworksTV to distribute content online.

For more information, visit


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