NEWS

Propel to launch in the UK

Published on: 15th October 2014

Propel RC is launching in the UK this month with premium RC product and a comprehensive marketing programme.Propel300

In just seven years, the company has established itself as America’s number one premium RC brand, with the Propel products carried by more than 30 of North America’s leading retailers.

The success of the Propel brand has come from providing products that are built with excellence and innovation, something the range that is coming to the UK has in abundance.

The Propel range is designed and supported by an extensive R&D facility, which is always looking at providing cutting-edge design with industry leading technology and best-in-class performance from each RC product manufactured.

One of the bestselling SKUs at US retail, the Air Combat uses Propel’s advanced motion control technology. It enables realistic real flight manoeuvres via the Flight Stick control which looks and handles like a real helicopter control stick.

Using Propel’s trademarked Switchblade technology, another iconic product in the range is the Speed Star. This item is a 10” hobby grade helicopter that can be fully interchangeable, meaning the flyer can customise the flying experience at the flick of the switch.

Darren Matloff, Propel’s global CEO, commented: “We are incredibly excited to be launching our International expansion in the UK this year.

“We have become leaders in the RC category in North America by establishing the Propel brand, based on providing innovative products with industry-leading quality, and building key retail partnerships. We will replicate this approach to form a platform for success across the International markets.”

The launch will be supported by a comprehensive marketing programme, and Propel will also be announcing additional retail partners in the coming weeks.

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