LICENSING NEWS

Puppy In My Pocket stars in Girls Love Magazine series

Published on: 30th May 2012

Flair’s collectable girls’ brand, Puppy In My Pocket, has teamed up with popular magazine series, Girls Love, to bring readers a one-off magazine special entitled Girls Love Puppy In My Pocket.

As part of Signature Publishing’s Girls Love series, Puppy In My Pocket is the third issue to feature a top girl’s toy brand. The magazine, which includes a branded gift and a mini collectable figure, provides fun-filled activities for girls aged four plus, and went on sale Tuesday 29th May at mainstream retailers and supermarkets.

Claire Powley, Flair’s girls brand manager, said: “We are delighted to be working with Signature Publishing and to receive a whole magazine dedicated to the Puppy In My Pocket brand. The content of Girls Love Puppy In My Pocket is amazing, and Signature Publishing has highlighted the brand to its full potential. We know that the fans will love this magazine and we hope that new collectors will be inspired too!”

Abi Cannon, Signature Publishing, added: “We are really pleased with the outcome of the magazine and have loved working with this adorable line of highly collectable pocket-sized pets. It has been a great brand to work with and has proved popular in our other girls’ titles, Easy Peazy and Pony Pals, so creating a full magazine was an easy choice for us!”

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