LICENSING NEWS

Pyramid International partners with Activision

Published on: 26th July 2018

Pyramid International has announced the addition of the gaming juggernaut to its portfolio of licences.

Working with Activision, Pyramid will be distributing product throughout the UK, Europe, South Africa and Australia for some of the biggest franchises in the gaming genre, working across Activision’s business on key strategic titles including classics such as Crash Bandicoot and Spyro the Dragon. Both titles have seen significant increases in their awareness and popularity thanks to current console remastering and recent gaming anniversaries. Products from Pyramid for Crash Bandicoot and Spyro will be available alongside merchandise for one of the world’s highest grossing video game franchises of all time, Call of Duty, and for Black Ops 4, which will be released later this year.

Pyramid is developing a programme in support of these properties across its product portfolio, including posters, prints, canvas & wall art, merchandise, homeware, doormats, stationery and notebooks.

Mordy Beniah, Pyramid International’s licensing director, commented: “Pyramid International is known for working with some of the biggest licences in music and entertainment, so we are excited to be partnering up with one of the largest gaming companies on the planet. Our teams will be working closely together to create a comprehensive, vibrant and unique range of licensed fan merchandise in key product categories.”

Product ranges are currently in development and will be available for general release in Q3.

Please contact Pyramid International on 0116 284 3640 for sales opportunities, or click here for information on future releases and product news.

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