Qualatex celebrates the joy of balloons

Published on: 17th September 2019

Following the success of its inaugural Joy of Balloons campaign in 2018, Pioneer Europe is celebrating for a second year, as part of International Balloon Month.

The initiative will see an integrated campaign sharing the #joyofballoons throughout September. As well as press and social media involvement, trade customers and consumers are encouraged to undertake random acts of balloon kindness involving Qualatex balloons throughout the month, and enter trade and consumer prize draws.

“Balloons are a much-loved way to mark any event or simply raise a smile”, said Julie Dommett, head of marketing, Pioneer Europe, “We’re encouraging all our trade partners to get involved this International Balloon Month and spread the Joy of Balloons.”

As part of the initiative, some lucky retailers will be randomly gifted special balloon surprises in orders shipped throughout the month. Retailers taking part in the 2019 Trade Challenge and sharing their images on social media using the #joyofballoons hashtag will be entered into the prize draw to win one of 3 balloon hamper prizes.

Pioneer Europe is also supporting UK retailers with marketing assets to facilitate spreading the joy. It is running a UK consumer prize draw offering a balloon bouquet prize for a deserving recipient – and offering downloadable materials for retailers to promote in-store.

To find out more about getting involved throughout September click here or get in touch at


Friday Blog

Plan ‘A’ all the way …it’s the Friday Blog!

Little Tikes launches Rescue Tales for autumn/winter

PoundToy launches ‘authentic’ new TV campaign

The Point.1888 appoints Hornby’s Aurélie Dilain-Waclawski

John Lewis retains cautious outlook despite greatly improved first half results

YouTube’s Vlad & Niki surpasses 200m subscribers worldwide

Spielwarenmesse Toy Business Forum to bolster ToyAcademy expertise

Bratz is back with special 20th anniversary dolls

Wild response to PlayMonster UK’s #FairiesForNature campaign

Disguise recruits pair to lead EMEA market growth