NEWS

Qualatex celebrates the Joy of Balloons

Published on: 30th August 2018

Campaign to take place as part of International Balloon Month.

Pioneer Europe has announced its inaugural Qualatex Joy of Balloons campaign, which will take place in September as part of International Balloon Month.

Recognising the happiness that balloons can bring to any occasion or event, the Qualatex team is delivering an integrated campaign across retail and consumer audiences, which will involve Qualatex customers and top influencers gifting balloons to deserving recipients with the aim of brightening someone’s day. These random acts of kindness will result in many happy moments; with the joy being captured and posted across social media platforms. The initiative will be supported across Facebook with a competition inviting people to surprise someone with a stunning Qualatex balloon bouquet.

“Balloons are a delightful and affordable way to show you care, mark a special occasion or just make someone smile, and we hope this campaign will capture the joy which can be delivered through the very simple gesture of gifting a balloon,” said Julie Dommett, head of marketing at Pioneer Europe. “September is a perfect time to celebrate, with the focal point of the campaign being the week leading up to Friday 28th, marking the end of International Balloon Month and Thinking of You week.”

Full details of how to take part will be sent to Qualatex customers at the beginning of September.

RECENT ARTICLES

The Toy Association confirms 2023 New York Toy Fair dates

See the latest new roles added to Toy World’s recruitment round-up

Get involved in the October issue of Toy World

Tiny Pop to air Spin Master’s Mighty Express

Walmart partners with Paramount+ for members

MGA signs multi-year agreement for Armored Saurus

Lego launches new Hogwarts Express Collector’s Edition

Fanattik becomes UK distributor for Handmade by Robots

Disguise unveils Stranger Things costumes and accessory launch

The Pokémon Company International pledges $25m to philanthropic initiatives