Revell owner Quantum acquires Carrera

Published on: 29th May 2019

The acquisition of SMV further strengthens Quantum’s portfolio, after it bought Revell GmbH in 2018.

Munich-based Quantum Capital Partners (QCP) has acquired Stadlbauer Marketing & Vertrieb GmbH (SMV), based in Salzburg, Austria, in a strategic move that will see Quantum strengthen its market position in the toy industry. In 2018, the Quantum Group acquired Revell GmbH, a leading manufacturer of plastic model kits as well as radio-controlled toys.

With its renowned Carrera brand, SMV is a market leader in slot racing cars. The Carrera brand is known for producing true-to-life and high-quality products, with cutting-edge technology standards. Furthermore, SMV develops and distributes various radio-controlled vehicles such as cars, aircrafts, drones and boats under the Carrera RC brand. The SMV brand portfolio also includes renowned German toy brands Pustefix, which is famous for soap bubbles, as well as the doll manufacturer Schildkröt.

The newly established Quantum Group, comprising the Carrera, Revell, Pustefix and Schildkröt brands, generates revenues above EUR 130m. CEO of the group will be Stefan Krings, currently managing director of Revell. Together with the existing management team he will manage daily operations at SMV. Dr. Norbert Frömmer will support the group as managing director at SMV. The Stadlbauer family will continue to support the Company in an advisory capacity. Stefan has sound experience in the toy and leisure industry.

“I am happy to build up and further develop a leading toys group,” Stefan commented. “With this acquisition, we will be able to react faster to industry trends and will be able to develop even more innovative products for our customers. Furthermore, a joint sales forces will allow us to grow in new and existing markets.”

Dr. Norbert Frömmer added: “By joining forces, SMV and Revell are about to create a player in the market with a compelling product portfolio and truly international sales activities. Backed by the strong partner Quantum Capital Partners, SMV is well prepared for the future.”

Steffen Görig, CEO and founder of Quantum Capital Partners further: “The Stadlbauer family built up an amazing company and we are conscious of our responsibility to support the development of this exciting new toy group. We look forward to continuing the fruitful collaboration with the Stadlbauer family. The Carrera, Revell, Pustefix and Schildkröt brands are leading in their respective segments. This is a strong basis to further develop the brands and their unique selling proposition. We are happy to support Stefan and his team on the road to success, and to realise the full growth potential of the group.”


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