The Italian company has undergone restructuring of its supply processes to maximise customer profitability.
Since assuming responsibility for UK & Ireland sales of the Italian brand Quercetti 18 months ago, Kids International Marketing, along with its customers, has been reviewing the strengths and weaknesses of the brand. In a market where retailer profitability has become increasingly important, European manufacturers like Quercetti now have an important role to play in supplying this market.
Subsequently, Kids International has advised the company on restructuring to maximise customer profitability, cutting out unnecessary overheads in the supply chain so that Quercetti’s STEAM products can be delivered quickly, at attractive retail price points with great margins.
The quality of design, manufacture, the shorter lead time and more stable currency make the Quercetti brand an exceptional option in today’s toy market, delivering higher margins and better cash flow for its customers, and Kids International believes there has never been a better time to support the brand.
100% of Quercetti product is made in its own factory in Turin, Italy. The STEAM range is extensive, with over 100 lines covering Infant toys, Fantacolor (the original peg line), marble runs (arguably the world’s most extensive range), gear toys, design, letters & numbers, construction, musical and coding products. Half of the range is made up of classic everyday sellers, like Saxoflute and Kaleido Gears, now available on a direct to retail offer at a delivered price quoted in £ with a low MOQ. Other lines are available ex works Turin, Italy at best price in euros or GB pounds, to deliver great value quality product for exclusive or OEM opportunities on short lead times. Delivery is four times quicker than supply ex China – even in normal conditions.
Quercetti will be exhibiting at the Toymaster show this May, and expects to confirm a second UK exhibition shortly.
For more information, contact Wendy Wood at Kids International Marketing: firstname.lastname@example.org or 07399 623971, or Kim & Corrinne Carter 07770 661461 www.quercetti.it