LICENSING NEWS

Rachel Lowe launches WWE Road to Wrestlemania board game

Published on: 6th December 2019

WWE fans across the UK now have the opportunity to become part of the global pop-culture event.

Manufactured by award-winning board game creator Rachel Lowe MBE, WWE: Road to WrestleMania sees players become one of their favourite WWE Superstars including John Cena, Roman Reigns, Seth Rollins and Becky Lynch. Players need to rack up the wins at WWE’s most popular shows, including Raw, SmackDown and NXT, to reach the ‘Grandest Stage of Them All’ – WrestleMania. Using their best moves to defeat other players, players will compete to see who will be crowned the WWE Champion and get their hands on the prestigious WWE title.

The game is launched alongside a 500-piece puzzle featuring fan-favourites Sasha Banks, Randy Orton and Charlotte Flair, plus a deck of playing cards. Items are available for order on www.rachellowe.co.uk with a guaranteed delivery before Christmas.

“WWE has a passionate and devoted global fanbase who are drawn to these fantastic athletes and the excitement of the dramatic, action-packed storylines,” said Rachel Lowe. “I’m thrilled to work with WWE and bring this game to life so thousands of fans across the UK have the opportunity to become part of this exciting world.”

Rachel launches WWE: Road to WrestleMania just a few weeks after being awarded the Game of the Year by the Toy Retailers Association (TRA) for the Jumanji board game. In her acceptance speech, Rachel highlighted the hard work of her distributor Heathside Trading, which achieved volume sales throughout the duration of Rachel’s contract with Sony.

In a statment on her latest WWE launch, Rachel added: “The success we’ve had [with Heathside Trading] has established a good foundation of distribution for my new licences, and we anticipate similar success with WWE Road to WrestleMania and our Call the Midwife board game, puzzle and playing cards, all of which will have national distribution in 2020.”

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