Former Tesco head of licensing has been named as general manager, Warner Bros. Consumer Products UK and Ireland.
In her new role, Rachel will lead the UK and Ireland consumer products team and promote the company’s cross-category plans across retail, managing and developing a diverse portfolio of brands and licensees.
Rachel, who will also join Warner Bros. UK’s executive committee, has a background spanning home entertainment, toys, video games, FMCG and retail, having previously worked for Paramount Pictures, Coca Cola Enterprises and Upper Deck International, as well as Disney and Activision Blizzard.
In a post on LinkedIn, Rachel commented: “So, today I begin my next chapter… I’m very excited to be a part of this great organisation – and am very much looking forward to the future.”
John Stanley, EVP and managing director, Warner Bros Home Entertainment Group UK, Ireland, Spain and Nordics, commented: “Rachel’s vast experience and business acumen mean that she is ideally placed to take up our passion for retail and drive to continue producing best in class product. She has a great track record of handling big-name brands and building relationships with the biggest companies in the industry and we’re delighted to welcome her to the team.”