Radio 2’s breakfast show gives boost to Wilton Bradley

Published on: 24th November 2017

Presenter Chris Evans told listeners that his young son Eli wanted its Great British Sewing Bee Sewing Studio.

Sales manager, Simon Hampton, commented: “I am sure we can find one for him, but we had better be quick as this range is really popular.”

The Great British Sewing Bee Sewing Studio is a fully working sewing machine with accessories and a pattern for a clutch bag.

Arts and Crafts are a key product sector for the coming year, and Wilton Bradley has now brought The Great British Sewing Bee to life for a generation of crafty kids.

The machine has foot pedal control, a safety guard, two speed settings top-loading and front-loading bobbins and can be battery or mains-operated.

Line extensions include the GBSB Starter Kit; a 42 piece, a collection of coloured cotton spools and bobbins, tape, scissors, a thimble, a needle threader, and the all-important thread unpicker.

There are also six project kits to collect. These kits comprise of how to make a tote bag, an apron, wrap skirt, a matching pillow and blanket, and even a case for a phone or tablet. All kits come with fabrics, patterns and full instructions.

Stock has been available since October and sales have ‘exceeded expectations’, with one retailer wanting to take all the stock.


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