Raft of accolades for Wilton Bradley’s outdoor toys

Published on: 20th October 2022

Wilton Bradley’s Waterwall, Xootz Bumper Car and Bubble-Go Scooter have all received honours in national awards. 

Wilton Bradley is celebrating a raft of successes in its outdoor range, with three of its products taking honours in recent industry awards.

Part of the Playhouse brand, the Waterwall has received seven accolades this year including Silver in the Independent Toy Awards, Top Toy for three Years + in the Bright Start Awards and Gold in the Dadsnet Awards.

The Waterwall teaches kids about gravity, angles and water flow, and comes with a range of modular accessories so kids can have fun creating their own water flows and seeing their problem-solving skills come to life as they pour water from the top.

Made from quality sustainably sourced wood, the weather resistant Waterwall can be used outdoors or indoors thanks to the included bucket which catches the water when it reaches the bottom.

Also receiving recognition is the Xootz Bumper Car, which was a Gold winner at the Independent Toy Awards, won an Editor’s Choice honour at the Made For Mums Toy Awards and a Highly Commended at the Bright Start Awards.

Recommended for 18 months+, the ride-on allows young children to drive, dodge, bump and spin, using two simple joysticks, reaching speeds of up to 0.7mph and spinning a full 360 degrees.

The Bumper Car has an adjustable seatbelt, anti-flat tyres and a rubberised base that offers protection like a real bumper car. With two LED sidelights and a light-up back panel, this great introduction to the world of electric ride-ons includes a remote control to give parents the ability to operate the vehicle.

Wilton Bradley’s Xootz Bubble-Go Scooter has also won accolades including Silver at the Independent Toy Awards and a Highly Commended at the Bright Start Awards.

Suitable for ages 3 years +, the scooter provides fun for kids as they scoot past leaving a cloud of bubbles behind. An ideal beginner’s scooter, the adjustable aluminium T-bar stem can be raised as children grow and includes super soft handles, a rear brake so they can always be in control, and a tilt-and-turn system that makes it easy to manoeuvre while maintaining balance. This tri-scooter’s stem can also fold down for easy carrying and the front-mounted bubble machine can be removed. It comes complete with 100ml of bubble solution.

Wilton Bradley will be supporting all of these award-winning lines, plus other products in its range with impactful product content and using influencers to give a hands-on view to a targeted audience. This activity will be further enhanced with social media, PPC and longer-form written content, which are mainstays of the company’s marketing campaigns.

To find out more about the Wilton Bradley range click here.


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