Raft of licensing partners sign up for Fall Guys videogame

Published on: 23rd August 2022

Moose Toys, Hasbro and Wow! Stuff are among the worldwide licensing partners for record-breaking videogame Fall Guys.

Developed by Mediatonic and published by Epic Games, Fall Guys is a multiplayer party videogame where hordes of clumsy beans take on bizarre obstacles and chaotic game show rounds in an epic quest for the Crown.

Devolver Digital has announced the signing of several worldwide licensing agreements for the record-breaking videogame.

Licensing partners across toys and collectibles currently include:

  • Moose Toys: Master toy partner (appointed 2021). Fall Guys premium plush, action figures and collectibles are on sale now
  • Hasbro: Board games. Monopoly Fall Guys is on sale now
  • Wow! Stuff: Figurines and gifts. Wow! Pods Fall Guys are on sale now
  • Bandai: Capsule toys on sale in Japan and available in the US from August
  • Kotobukiya: Collectible figures available to pre-order globally.
  • Super Impulse: Mini figurines on sale from spring 2023
  • ItemLab: Sustainable Godzilla and Fall Guys collaborative plush available first on Fall Guys Merch store, October 2022

All partners have worldwide rights within their associated categories, with Amazon, The Entertainer and Boots among the retailers already on board to stock Fall Guys consumer products.

“Fall Guys is cool, colourful, global, cross-platform, cross-generational and free for all – making it perfectly suited to consumer products. Collaborating with creative, knowledgeable and market-leading partners like Moose Toys, Hasbro and Wow Stuff! means we can bring Fall Guys to life through consumer products that will thrill its community.,” said Fée Heyer, head of global licensing at Devolver Digital.

Joe Smith, vice president of global marketing, licensed brands, Moose Toys said: “As the Fall Guys game grows in popularity the arrival of these new figures, collectibles and premium plush from Moose Toys deliver an entirely new way for fans to experience the brand they love. We had a blast bringing to life the first-ever Fall Guys toy line and working with the incredibly creative teams at Devolver Digital and Mediatonic.”

“We’re beyond honoured to partner with Devolver Digital, Epic Games and Mediatonic to provide consumers with all-new product experiences to engage with the cultural staple that is Fall Guys,” said a spokesperson for Hasbro. “Following the successful launch of the Monopoly Fall Guys edition game earlier this year, we look forward to future game collaborations and inventive new Fall Guys consumer products that tap into the best of what Hasbro has to offer.”

Richard North, CEO, Wow! Stuff, said: “We launched Fall Guys Wow! Pods several months prior to the recent ‘Free for All’ launch.The reaction by the fans was terrific then, but it’s ballistic now. We’ve shot up the rankings on Amazon and hit 4.7 stars out of 5 for Fall Guys Wow! Pods.”


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