LICENSING NEWS

Raft of new licensee deals for CoComelon, Blippi and Morphle

Published on: 30th March 2022

Brand licensing specialist The Point.1888 and its sub agents across EMEA have signed 48 licensee deals for the Moonbug Entertainment properties.

The new deals come on the back of recent news that Blippi is now available on demand via streaming giants Netflix and HBO Max with Blippi Wonders joining both platforms this spring. Blippi’s Treehouse launched on Amazon Kids+ last December while Blippi’s best friend Meekah launched on YouTube last autumn.

Morphle, which launched on Tiny Pop, has seen huge success with the recent launch of clothing on Character.com and the Character Options toy release before Christmas, while CoComelon has continued to go from strength to strength, picking up awards for its consumer products programme, having won Pre-School Toy of the Year at the 2021 Toy Industry Awards. CoComelon is also the number one most-watched kids brand on YouTube globally.

Since coming on board, The Point.1888, has sought to leverage Blippi, CoComelon and Morphle’s popularity, and develop a successful consumer products programme. In partnership with its sub agents, Brand Energy, CLM, El Ocho, ELC, Evolution of Licensing, Ferly, LDI, Lisans, Partner Plus and Spacetoons, the licensing programme is now strongly established across EMEA.

New toy partners across EMEA include:

  • 8th Wonder for CoComelon (chair and heatable warmer)
  • Amscan (Blippi dress up)
  • Character Options ( CoComelon and Blippi toy extensions)
  • Clementoni (CoComelon puzzles and games)
  • Diamant (CoComelon toy extension)
  • Hunter Price (CoComelon fidget toys)
  • Panini (CoComelon publishing)
  • Rubies (CoComelon dress up)
  • Whitehouse Leisure (Morphle amusement plush)

Bethan Garton, chief commercial officer at The Point.1888 said: “We’re thrilled to announce our partnership with so many licensees for Blippi, CoComelon and Morphle. With the consistent growth and popularity, the brands have experienced over the past year, this is the perfect time for new products to launch in market. We’ve worked extremely hard to ensure the brands have the right partners to deliver product that provide as much fun as the brands do.”

Adam Steel, director global agency, Consumer Products at Moonbug Entertainment, said: “The rapid growth of our licensee portfolio is a reflection of the strength of our great brands and the great work of the team at The Point.1888. We are looking forward to welcoming new high calibre partners to the Moonbug family and continuing the great work in expanding our current product lines and categories.”

The other partners involved in the new deals, covering a variety of sectors including apparel, events stationery, publishing and confectionery, are: Ackermans, Albatros, Alligator, Aykroyds/ TDP, Big Balloon, Centum, Cijep Jemini, Diakakis, Eurofun, Famosa, Fashion UK, First Kid, GSS- Amendment, Happiness Is Us, Igloo Books, Immediate, Intersource, Laceys, Party Centre, Phidal, Prima Toys, Rainbow Max, Rainbow Productions, Relkon, RJ Bags for Blippi & Morphle, Roy Lowe, Showagent, Signature, Sinecast, Sodico, Soluna, Spactoon, Suncity, TeamTex, Toy Pro, United Essentials, Upcoming Minds, Visage Textiles and William Lamb.

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