NEWS

Rainbow 360 Media launches within toy industry

Published on: 14th January 2013

Rainbow 360 Media has launched; the company will operate predominantly within the toy industry, with capabilities in public relations, marketing, event management and social media.

Helen Davis, managing director of Rainbow 360 Media, who recently left John Crane after heading their marketing and PR department for many years, commented: “Due to many industry sectors starting to see the light at the end of the tunnel with regard to the current economic turmoil, the opportunity for growth now exists, the best way to put established and new companies in front of the end user is employing the correct mix of marketing strategies and Rainbow 360 Media offers wealth of experience.”

Rainbow 360 Media plans to take the hard work of breaking into new markets or reaffirming specific brands within established sectors by using over 35 years-worth of sales, marketing and PR expertise.

Helen will be amalgamating the Rainbow Toy Awards into the portfolio of Rainbow 360 Media in the coming year. Peter Dawson, who runs the Rainbow Toy Awards, said: “I am looking forward to working with Helen directly on the awards; my team and I am keen to see an injection of fresh ideas to make the 2013 Awards even more successful than previous years.”

For further details on Rainbow 360 Media, contact Helen Davis on 07799 627 789 or email helen@rainbowpr.co.uk.

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