The collaboration is the latest in a series of agreements that put Rainbow’s brand in the spotlight, with strong market response.

44 Cats debuted in the UK on 4th March, airing on Nick Jr.. The show will land on Pop TV in September. The all-cat property premiered in Italy last November with record-breaking TV ratings, and is already enjoying popularity throughout the world. The 52 x 13’ animated series is an explosive mix of music and cuteness that deals with central themes such as tolerance, diversity and altruism, combining positive values, action and comedy in a sophisticated CGI production for pre-schoolers.

The show follows the daily adventures of Lampo, Milady, Pilou, and Meatball – four kittens who are part of a music band named The Buffycats – as they help others and find creative solutions to everyday hitches.

“We are delighted to be working with Rainbow on 44 Cats. It is exciting to see so many first class licensees already on board with the licence, and we can’t wait to get to work. It will be a fantastic addition to our portfolio,” commented Francesca Lisle, licensing director of Lisle Licensing.

Rainbow’s head of CP sales, Matteo Olivetti, added: “We are thrilled to be working with Lisle Licensing and look forward to bringing the enthralling energy of 44 Cats to the UK.”