Rainbow Designs has announced it has appointed Kids International Marketing to handle international sales.
“We are joining forces with Rainbow at a very key stage in the company’s growth. Their brands fit very well with our existing portfolio of quality children’s products,” commented Kids International Marketing’s Kim Carter.
Rainbow Designs focuses on high-quality design and production with a collection of famous Classic Characters including Peter Rabbit, Paddington Bear, Miffy, The Very Hungry Caterpillar, Guess How Much I love You, The Snowman, Elmer, Shaun the Sheep and Wallace and Gromit. There are exciting times ahead for the company with major motion picture movies slated for both Paddington Bear (November 2014) and Shaun the Sheep the Movie (Spring 2015). Selected Rainbow lines will be shown by Kids International Marketing, to the international market place, this week at the Distoy show in London and from July in the company’s new showroom in Hong Kong.
“The appointment of KIM is a key strategic development for our business”, said Anthony Temple, managing director of Rainbow Designs. “Our international sales have been organically growing over the past 2 years and the alliance with KIM now provides us with a professional and experienced team to focus and manage our expansion into International Markets. Initially KIM will be concentrating on Shaun the Sheep, and the exciting international roll out behind The Shaun the Sheep Movie as well as the other Aardman Classics, Wallace & Gromit and Morph. In addition we will be presenting for the first time to the International community our newly-acquired Air Puppy brand. We are looking forward to working with KIM and we have great expectations.”
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