Nicola Dale will manage the Midlands territory as well as a number of key accounts in her new role.

Rainbow Designs is adding further strength to its sales team with the appointment of Nicola Dale as new regional sales manager for the Midland territory.

As well as managing the Midlands region, Nicola will also manage a number of key accounts. Nicola brings with her five years’ experience in the gift sector, having previously worked at MPW Gifting and Sophie Allport.

Nicola will be managed by Mark Standen, the Home of Classic Characters’ sales manager for independents and online accounts. “Nicola has a great knowledge of the Midlands area and, with extensive and valuable experience within the gift industry, she will be a much welcomed and fantastic asset to our sales force,” said Mark.

Rainbow’s licensed portfolio includes Peter Rabbit, Paddington Bear, Disney Classic Winnie-the-Pooh, Snoopy, Abominable, Peanuts, Peppa Pig for Baby, Guess How Much I Love You, The Very Hungry Caterpillar, Miffy, The Snowman and Snowdog, Elmer, Spot, That’s Not My…and Roald Dahl. Rainbow Designs also offer the Universal’s DreamWorks Heritage and Universal Presents collections including iconic characters such as Ruppet Bear, Noddy, Shrek, ET and Jaws.