Alison Lakin joins Denise Carr, who was appointed earlier this year, as key national account managers.
Zara Grindrod, sales director at Rainbow Designs, commented: “I’m delighted to welcome these two highly experienced individuals to our sales force. It is an exciting time for Rainbow and I’m confident they will continue to provide our retailers with a knowledgeable, informed and consistently excellent service.”
“Having worked with similar accounts for the last five years, I have a good knowledge of retailers and what they are looking for, as well as the nursery environment. Much of the Rainbow product now falls into the nursery side, so I’m pleased to be drawing on my experience while working with wonderful brands such as Miffy, Paddington Bear, Peter Rabbit and Guess How Much I Love You,” added Denise.
“My experience with classic characters means that working with the many renowned brands at Rainbow is familiar territory and a natural progression. I’m looking forward to growing and supporting licences in different channels across all of the retailers, as well as driving business through our full PR and activity schedule planned for next year,” added Alison.