New TV and movie products will join the extensive line up of toys.
Rainbow has announced that Paddington will continue to be a valued part of its character line-up following the renewal of the licensing agreement with The Copyrights Group for the UK.
Paddington has been part of Rainbow’s portfolio for several decades. 2020 will see not only the continuation and growth of the prestigious Classic Paddington and Paddington for Baby collections, but also the start of an exciting new adventure for Paddington.
Under the new agreement, Rainbow will also distribute product ranges from US toy partner Phat Mojo tied into all-new media content being developed, to include the TV series and the Paddington movies. The initial product launch linked to the TV series will take place in autumn 2020.
The Adventures of Paddington toy range is designed for a whole new generation of fans, who will discover Paddington for the first time through his new adventures on TV. The series is aimed at pre-schoolers and will air on Nickelodeon in the spring, following a launch special this festive season.
Anthony Temple, managing director of Rainbow Designs, commented: “Paddington has played a major part of Rainbow’s history and it is very exciting to be able to bring this next chapter of Paddington adventures alive within the pre-school toy aisles.”
Rachel Clarke, SVP licensing and retail UK at The Copyrights Group, added: “We are thrilled to continue our long-term partnership with Rainbow Designs on Paddington for the UK market. We believe Paddington TV is a great new adventure for the brand and are delighted that Rainbow will bring the Paddington TV and movie toy ranges from Phat Mojo to the UK market alongside Rainbow’s Paddington Classic and Baby ranges.”