LICENSING NEWS

Rainbow Designs launches Peanuts collection

Published on: 14th January 2020

The Everyone Loves Snoopy and My First Snoopy Collections will be available in toy and gift stores autumn/winter 2020. 

WildBrain CPLG has brokered a deal that will see Rainbow Designs create two distinctive new collections starring Charles M Schulz’s iconic Snoopy and Woodstock characters. The ‘Everyone Loves Snoopy’ plush gift collection presents Snoopy and Woodstock in their beloved traditional formats and is perfect for fans of all ages. The ‘My First Snoopy’ collection has been created specifically for babies and young children to encourage early developmental skills and promote sensory play. The infant collection features multiple variations of Peanuts plush toys, ranging from rattles and comfort blankets to 25cm baby soft cuddly toys.

Peanuts has a historic and long-standing relationship with Rainbow Designs. The re-addition in 2020 of Snoopy and Friends to Rainbow’s collection of renowned brands underscores the company’s reputation as ‘The Home of Classic Characters’ with a roster that is steeped in heritage and wholesome values.

The collaboration is perfectly timed to coincide with the new show Snoopy in Space, which launched on Apple TV+ in November of last year. The STEM-based series celebrates the long history between Peanuts and NASA and brings Snoopy and the gang to the fore for a new generation as the brand gears up for its 70th anniversary in 2020.

“Plush has always been a key category for the Peanuts brand, with Snoopy plush often serving as children’s introduction to the brand,” said Tara Botwick, senior director, Territory Management EMEA for Peanuts Worldwide. “Rainbow Designs understands the importance of this connection and has a legacy of working with classic characters, which makes it an excellent fit for Peanuts.”

MD of Rainbow Designs, Anthony Temple, added: “Snoopy has been an important character at Rainbow over the years. It is exciting to be commemorating the 70th Anniversary of Peanuts with the launch of two beautiful and iconic collections that will truly celebrate Snoopy and friends with Peanuts fans of all ages.”

The Everyone Loves Snoopy and My First Snoopy Collections will be available in toy and gift stores autumn/winter 2020.

For more information, please contact Jane Slatter, jane@amazemarketing.co.uk.

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