The innovative new toy range, developed by Phat Mojo, has been designed for a new generation of Paddington fans. 

Rainbow Designs has revealed its new range of pre-school toys based on the new TV series, The Adventures of Paddington. The innovative new toy range, developed by Phat Mojo and distributed in the UK by Rainbow Designs, has been designed to engage a whole new generation of fans who are discovering Paddington for the first time through his adventures on TV.

Arriving this October, the highly-anticipated pre-school toy range will feature a soft and cuddly Deluxe Paddington Plush. Standing at 33cm tall and wearing his famous red hat and duffle coat with real toggles; the coat can be removed for extra play value. The range will also feature collectible 22cm soft toys of Paddington wearing his coat and hat and Paddington in his pyjamas, as well as Paddington figurines with movable arms, in outfits from the series, and a Double Decker Play Bus Set.

The successful The Adventures of Paddington television series is proving a hit with pre-schoolers. Scooping Nick Jr’s No. 1 show in the afternoon at launch, the show remains No. 3 show overall on the channel with 1.6m viewers from March to June. From October, the series will also be aired on the free-to-view Milkshake! channel.

Zara Grindrod, sales director at Rainbow Designs, commented: “Paddington is a wholesome, kind, adventurous and fun-loving character and the endearing adventures that he embarks on each episode very much appeal to that 3-6 age range. The new Adventures of Paddington toy range is all about inspiring pre-schoolers, igniting their imagination and encouraging learning through play by re-enacting Paddington’s adventures as well as creating their own escapades with Paddington.”

Rachel Clarke, SVP UK – Licensing and Retail at The Copyrights Group, added: “Paddington TV is a great new adventure for the Paddington brand and we are delighted Rainbow are bringing in the fabulous toy range from Phat Mojo to the UK market. We are excited to see this range launch along with the other innovative Adventures of Paddington ranges and categories launching from our partners.”