LICENSING NEWS

Rainbow Designs’ new BFG collection enjoys retail success

Published on: 11th July 2016

The success comes ahead of the pending movie release on 22nd July.

BFG4802016 is the centenary of Roald Dahl’s birth, and the pinnacle of the year sees the release of Spielberg’s highly anticipated movie, distributed by eOne.

Rainbow’s new Roald Dahl range, which was launched on World Book Day, is enjoying success at retail ahead of the movie release. The range includes a 30cm Soft Toy collection featuring Matilda, The BFG and Willy Wonka.

The collection also includes the 45cm Whizzpopping BFG. The feature plush, which scooped a Best New Toy Award at Toy Fair this year, produces eight authentic whizzpopping sounds and is proving a hit with fans.

Suzie Howes, head of marketing and licensing at Rainbow Designs, said: “We’re delighted with the uptake on the range. With the movie being billed as one of this summer’s big releases, it’s great that retailers are already ahead of the game and have stock on shelves, as this film will be upon us in just a couple of weeks. The BFG is such an endearing character and the movie is going to ignite the enthusiasm in fans both new and old.”

This summer will also see a public art trail in support of Save The Children take to the streets of London and other key cities. The BFG Dream Jar Trail will consist of 50 Giant Jars across London and other key cities, which will showcase the dreams and aspirations of well-known personalities.

RECENT ARTICLES

BTHA presents pair of Golden Teddy Awards

Exclusive: Talking Shop – brace your elves!

Last chance to sign up for ‘Supply Chains, transportation and toys’ webinar

Moonbug brands to arrive in Asda this Christmas

Animaccord’s special Masha and the Bear episode marks YouTube milestone

The latest Toy World recruitment round-up – new roles added

Exclusive: Letter from America – what a year for the indies!

Simba Smoby Toys UK partners with with Good Play Guide for pre-Christmas drive

Demand soars at Hornby but bottom line suffers

Bluey expands in Italy and Greece