Rainbow Designs will distribute its new range of plush across the UK and key EMEA territories in 2017.
Silvergate Media has signed Rainbow Designs as its plush and toy licensee for TV Peter Rabbit, its animated TV series for pre-schoolers. The new collection of toys will be launched at the London and Nuremburg toy fairs, as well as Spring Fair in 2017.
TV Peter Rabbit was developed by Silvergate and Frederick Warne, a Penguin Random House company and the home of the Peter Rabbit brand.
Antony Temple, MD at Rainbow Designs, said: “We’re delighted to now be working with Silvergate with the TV Peter Rabbit style guide. We have a great line of soft toys in development, including Lily and friends as well as fun feature plush. Peter Rabbit has long been a part of Rainbow’s classic brands’ DNA, and TV is a great fit to our established classic Peter Rabbit business.”