Rainbow Designs signed for TV Peter Rabbit plush partnership

Published on: 6th October 2016

Rainbow Designs will distribute its new range of plush across the UK and key EMEA territories in 2017.

Peter-Rabbit-480Silvergate Media has signed Rainbow Designs as its plush and toy licensee for TV Peter Rabbit, its animated TV series for pre-schoolers. The new collection of toys will be launched at the London and Nuremburg toy fairs, as well as Spring Fair in 2017.

TV Peter Rabbit was developed by Silvergate and Frederick Warne, a Penguin Random House company and the home of the Peter Rabbit brand.

Antony Temple, MD at Rainbow Designs, said: “We’re delighted to now be working with Silvergate with the TV Peter Rabbit style guide. We have a great line of soft toys in development, including Lily and friends as well as fun feature plush. Peter Rabbit has long been a part of Rainbow’s classic brands’ DNA, and TV is a great fit to our established classic Peter Rabbit business.”


Friday Blog

Tldr…. it’s the Friday Blog!

L.O.L. Surprise! movie to debut on Netflix

Roman’s Monopoly Mission to raise money for Make Some Noise

Kirsty Barr to work with Ravensburger marketing team

The Entertainer extends Quiet Hour to run daily across all of its stores

Lego unveils new Disney Mickey and Friends range for pre-schoolers

Dreamtex launches Liverpool FC bedding range

Exclusive: Just Play Products LLC announces opening of UK subsidiary from January 2022

Character unveils multi-licence Mash’ems TV campaign

Exclusive: Hello dolly – Toy World examines the Dolls category