Rainbow Designs strengthens sales team with new NAM

Published on: 25th July 2022

Rainbow Designs is investing in its successful sales team with the appointment of Jo Adger to the position of national accounts manager.

Jo Adger

Jo joins the Rainbow Designs Team bringing with her a wealth of industry and specialist toy knowledge plus over a decade of sales experience. Jo started in sales in 2011, working at DKB Household before spending the last four years at games company, Winning Moves.

Rainbow Designs has been inspiring kids for over 50 years, developing and creating high quality, joyful forever toys for some of the most loved story book characters such as Peter Rabbit, Paddington Bear and Disney’s Winnie the Pooh.

Jo is delighted to be joining the Rainbow family and excited to be working with these famous brands. “I can’t wait to start working with retailers in this category,” she commented. “With such of range of beautifully made products, full of classic loveable characters, I believe there is plenty of opportunities to add to Rainbow’s success.”

Gary Hughes, National Accounts controller for Rainbow Designs, joined the company in January and has been instrumental in developing the sales function at the company. Commentingon the new sales team appointment, he added: “Having worked with Jo on the same team at Winning Moves, I am so excited to be working with her again. Her experience in the toy market, along with her personal touch, can only bolster our ambitious plans, and with so many exciting new products and licensing developments, I see nothing but opportunity for Rainbow Designs and its partners.”

Rainbow Designs, ‘The Home of Classic Characters’, is renowned for combining the best classic brands with innovative design, and for offering an extensive range of high quality soft toys, wooden toys, baby, nursery and gift products

With 50 years heritage, Rainbow’s prestigious licensed portfolio and collections includes: Paddington Bear and the New Paddington TV Adventures, Peter Rabbit, Disney’s Winnie the Pooh, The Very Hungry Caterpillar, Guess How Much I Love You, Elmer, Spot the Dog, Miffy, That’s Not My…, Snoopy, We’re Going on a Bear Hunt and The Snowman and The Snowdog ranges.


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