The new line comprises collectible, blind-bagged fashion accessories such as shoes and bags, which can be used with any Rainbow High doll.
MGA Entertainment’s Fashion Doll brand Rainbow High has announced the launch of its Rainbow High Mini Accessories Studio. The first accessories line to join the Rainbow High portfolio since the brand first hit shelves in 2020, the new range lets fans of the brand collect over 50 fashionable accessories for their Rainbow High dolls.
Suitable for children from six years and over, each Mini Accessories Studio toy retails at RRP £9.99. The range includes miniature fashionable and affordable bags and shoes designed to complement any Rainbow High Doll.
With 27 bags to choose from, the Mini Accessories Studio includes everything from quilted handbags, clutch bags, tote bags, a cute purse and a trendy backpack. The bags come in all shades of the rainbow and each one is matched to a different Rainbow High character’s style, but can be mixed and matched for added fun. The bags are made from soft fabrics and open and close so kids can store smaller items in them.
Kids can also add stylish stilettos, platform heels, trainers and colourful knee-high boots to their collection, with 27 surprise shoes to discover. The shoes come in their own individual shoe box and each pair is made with soft fabrics, feature cute design details, and have real laces. The colour of the shoe box alludes to the colour of the shoes within. Fans can also collect rare and exclusive accessories for their Shadow High dolls.
To enhance Rainbow High play, each accessory has been carefully crafted to replicate luxury, real life products. Each arrives in its own premium, blind packaging, complete with its own certificate of authentication, dust bag, sealed patterned tissue wrap and receipt, creating a premium and surprising unboxing experience and ensuring a keen eye for detail. A QR code lets kids find out more.
According to NPD data, Rainbow High was the No.1 fastest growing Fashion Doll property in 2021 and the No.3 Fashion Doll Property YTD (July 2022) in the UK.
The Mini Accessories Studio is the latest range to be added to the Rainbow High portfolio, following the launch of Pacific Coast, Junior High, Shadow High and Series 4 earlier this year. MGA Entertainment will support the launch of the Mini Accessories Studio with a multichannel PR and marketing campaign including influencer partnerships, social media activity and YouTube and Netflix content.