MGA Entertainment has announced the expansion of its top-selling Rainbow High range with the addition of six new Shadow High dolls.
Shadow High Series 2 is the latest range to be added to the Rainbow High portfolio, following the successful launch of Shadow High Series 1 last year. Each doll is suitable for children aged 4+ and will retail at £29.99, as part of MGA Entertainment’s ongoing mission to offer more affordable toys amidst inflation.
The second series welcomes new students to Shadow High, all with a fashion design focus. Each doll comes in their signature colours, and this season, goes bolder than ever with distinguished shades of pink, purple, green and black tones. The fresh line-up consists of Karla Choupette, Zooey Electra, Dia Mante, Monique Verbena, Reina ‘Glitch’ Crowne and Rexx McQueen.
Expressing their personalities through their individual styles, the collection expands deeper into the shadows of the other side of the rainbow with a bold, polished and luxe feel that is woven throughout packaging and design.
The dolls are fully articulated for maximum play, including their arms and legs, and feature unique sculpts. Like their fellow students, Shadow High Series 2 inspire fans to be creative and fully embodies themes of confidence and self-expression that resonate with fans. Each doll also comes with a bold outfit, plus accessories for extended playability and endless imaginative play.
The new launch comes as Rainbow High continues to see immense growth since its launch in 2020. According to NPD data, Rainbow High is the number three Fashion Doll property and No.1 Best Selling Toy YTD December 2022 in the UK. The brand continues to build on this into 2023.
Alongside the animated series, which has racked up over 1b views globally, the launch is supported by paid TV and digital campaigns, PR activity, influencer partnerships and social media activity.
Fans of the brand can check out Rainbow High on YouTube and Netflix to catchup on their favourite characters and meet the latest students of Shadow High, and follow along with @rainbowhigh.uk and #LetYourTrueColoursShine.