Rainbow Toy Awards 2017 open for entry

Published on: 8th February 2017

Any new product launches or relaunches for 2017 are eligible to be entered.

Rainbow-Awards-480The awards team has already announced the news of the ninth Rainbow Toy Awards being open for entry and have been delighted with the response so far.

Each year, award winners and highly commended products are featured in the live online ceremony and also in various consumer publications, plus hundreds of parenting websites and blogs, just in time for the Christmas buying period.

The toys are tested by Rainbow Award accredited Toy Testers, who report back on playability, packaging, eco-friendliness, longevity and more. The awards are chosen by the children themselves, making the award logo a credible piece of marketing for any company to use on packaging, exhibition stands, adverts and any other marketing material.

Awards managing director, Peter Dawson, commented: “We enjoy seeing which toys children really love and go back to time and again. We also enjoy the fact both new companies and large established toy industry names all compete on an equal footing – we never know which toys will enter and it’s always exciting to see who wins. The Awards increased again in 2016 as they do each year and we believe part of the success is keeping to our core values, ensuring that winning an award is a real accolade for each company. There are only a set number of awards up for grabs in The Rainbow Toy Awards each year and so winning an award shows your product is really loved by children.”

To download an entry form or for more information see or email


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