Rainbow Toy Awards 2018 results announced

Published on: 29th October 2018

The results of the tenth annual Rainbow Toy Awards were announced at a live online ceremony.

A record number of entries were received at the Rainbow Toy Awards HQ and each one was scrutinised by its team of toy testers. Each tester is the child themselves, and they give their feedback to the parent or carer to report back by form. The toys are ranked 1-10 for play value, longevity, packaging, build quality, value for money and then they offer their overall impression – offering for each a valuable comment alongside the score.

The Rainbow Awards has very strict criteria and category selection for each of the awards, there is only ever one Winner and one Highly Commended in each of the ten categories, so to be on this list is a high accolade.

The winner of the 10th annual Rainbow Toy Awards Ceremony is:

The 2018 Overall ‘Rainbow Toy Awards’ Champion is Wonder Lab By Little Tikes

The rest of the accolades are:

Award Category: Wheeled Toys

Winner – Wooden Vehicles By: Aldi.

Highly Commended – Unicorn Scooter with Light Up Wheels By: H Grossman

Award Category: Outdoor Toys

Winner – X Shot Flying Bugs By: Zuru

Highly Commended – Magical Unicorn Carriage By: Little Tikes

Award Category: Educational Toys

Winner – Wonder Lab By: Little Tikes

Highly Commended – 123 Pirate Ship By: Playmobil

Award Category: Games & Puzzles

Winner – People Who Help US By: Bigjigs Toys

Highly Commended – Frenetic By: Accentuate Games

Award Category: Imaginative Play

Winner – Magical Fairy Forest By: Playmobil

Highly Commended – Shop n’ Learn Smart Checkout By: Little Tikes

Award Category: Pre-school Toys

Winner – Toot-Toot Drivers Garage By: Vtech Electronics

Highly Commended – Wooden Rocking Unicorn By: Aldi

Award Category: Soft Toys

Winner – Wooden Rocking Horse By: Aldi

Highly Commended – Rainbocorns By: Zuru

Award Category: Construction Toys

Winner – LeapBuilders Phonics House By: LeapFrog

Highly Commended – Junior Engineer Workshop Helicopter By: Tobar

Award Category: Art & Craft Toys

Winner – Gel-a-Peel Mega Rainbow Kit By: MGA Entertainment

Highly Commended – STIB Inspirational Mini Colouring Pencils By: STIB

Award Category: Electronic Toys

Winner – Robo Alive Dino By: Zuru by Tobar

Highly Commended – Kidizoom Smart Watch DX2 By: Vtech Electronics

Each award winner will receive the Rainbow Awards logo to use on packaging, websites and other marketing material.

For more information and to see all the awards online visit


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