The results of the tenth annual Rainbow Toy Awards were announced at a live online ceremony.
A record number of entries were received at the Rainbow Toy Awards HQ and each one was scrutinised by its team of toy testers. Each tester is the child themselves, and they give their feedback to the parent or carer to report back by form. The toys are ranked 1-10 for play value, longevity, packaging, build quality, value for money and then they offer their overall impression – offering for each a valuable comment alongside the score.
The Rainbow Awards has very strict criteria and category selection for each of the awards, there is only ever one Winner and one Highly Commended in each of the ten categories, so to be on this list is a high accolade.
The winner of the 10th annual Rainbow Toy Awards Ceremony is:
The 2018 Overall ‘Rainbow Toy Awards’ Champion is Wonder Lab By Little Tikes
The rest of the accolades are:
Award Category: Wheeled Toys
Winner – Wooden Vehicles By: Aldi.
Highly Commended – Unicorn Scooter with Light Up Wheels By: H Grossman
Award Category: Outdoor Toys
Winner – X Shot Flying Bugs By: Zuru
Highly Commended – Magical Unicorn Carriage By: Little Tikes
Award Category: Educational Toys
Winner – Wonder Lab By: Little Tikes
Highly Commended – 123 Pirate Ship By: Playmobil
Award Category: Games & Puzzles
Winner – People Who Help US By: Bigjigs Toys
Highly Commended – Frenetic By: Accentuate Games
Award Category: Imaginative Play
Winner – Magical Fairy Forest By: Playmobil
Highly Commended – Shop n’ Learn Smart Checkout By: Little Tikes
Award Category: Pre-school Toys
Winner – Toot-Toot Drivers Garage By: Vtech Electronics
Highly Commended – Wooden Rocking Unicorn By: Aldi
Award Category: Soft Toys
Winner – Wooden Rocking Horse By: Aldi
Highly Commended – Rainbocorns By: Zuru
Award Category: Construction Toys
Winner – LeapBuilders Phonics House By: LeapFrog
Highly Commended – Junior Engineer Workshop Helicopter By: Tobar
Award Category: Art & Craft Toys
Winner – Gel-a-Peel Mega Rainbow Kit By: MGA Entertainment
Highly Commended – STIB Inspirational Mini Colouring Pencils By: STIB
Award Category: Electronic Toys
Winner – Robo Alive Dino By: Zuru by Tobar
Highly Commended – Kidizoom Smart Watch DX2 By: Vtech Electronics
Each award winner will receive the Rainbow Awards logo to use on packaging, websites and other marketing material.
For more information and to see all the awards online visit www.rainbowawards.co.uk.
