NEWS

Rainbow Toy Awards calls for entries

Published on: 3rd June 2014

The Rainbow Toy Awards 2014 are in full swing and any new product launches for 2014 are eligible to be entered into the Awards.

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Using accredited toy testers, the awards are chosen by the children themselves, making the award logo a credible piece of marketing for any company to use on their packaging, exhibition stands, adverts and any other marketing material.

Entrants into the Awards are encouraged to use the logo as often as they are able and Helen Davis from Rainbow 360 Media explains why: “Using the Awards logo on product packaging, websites and on in-store material really helps sell a toy, giving credibility and assurance to buyers. The use of any ‘award wins’ in a sales environment is a proven method to inspire confidence from parents and other gift givers. We ensure that all winners and highly commended get a high-resolution JPEG of their award logo as soon as possible after their award win (often in a matter of minutes) and also a certificate to display in their showroom next to the winning toy.”

Awards managing director Peter Dawson commented: “We loved seeing all the Rainbow Awards logos on stands at the Toy Fairs and continue to see them on packaging when visiting retail outlets.”

An entry form can be downloaded at www.rainbowawards.co.uk.

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