Any new product launches for 2014 are eligible to be entered into the Awards which celebrate excellence in the toy industry.
Now in their sixth year, the Award winners and highly commended are featured in the live online ceremony and in various consumer publications, plus hundreds of parental websites and blogs, in time for Christmas buying.
Using accredited Toy Testers, the awards are chosen by children. The award logo can be used on packaging, exhibition stands, adverts and any other marketing material.
Peter Dawson, Awards managing director, commented: “We enjoy seeing which toys children really love and the fact both new companies and large established toy industry names all compete on an equal footing.”
Helen Davis from Rainbow 360 Media added: “Using the Awards website we are now offering product reviews, ensuring the site is visited more regularly during the year and not just around the time the awards are announced. Using the blog-style format, parents easily gain the information they require and can comment on each product in a format they are at ease with. We felt the site with this familiar feel is much more powerful than a potentially off putting full corporate offering.”
An entry form can be downloaded at www.rainbowawards.co.uk.
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