The award winners and highly commended are featured in the live online ceremony as well as various consumer publications, parental websites and blogs, just in time for Christmas buying.
Using accredited toy testers, the awards are chosen by the children themselves.
Peter Dawson, awards managing director, said: “We enjoy seeing which toys children really love and the fact both new companies and large established toy industry names all compete on an equal footing. The awards have grown year on year, and part of the success is keeping to our core values, ensuring that winning an award is a real accolade for each company.”
An entry form can be downloaded here.