LICENSING NEWS

Rainbow unveils multiple new ranges for 2019

Published on: 4th February 2019

Rainbow Designs is kick-starting 2019 by launching a wealth of new products which will be on show at Spring Fair.

The ‘Home of Classic Characters’ is launching over 30 new lines this year, featuring both contemporary and classic licensed characters.

New ranges for 2019 include the beautiful Disney Baby Dumbo, Disney Baby Toy Story and Disney Baby Simba collections featuring super soft plush toys, Ring Rattles and Comfort Blankets.

On show at Spring Fair (Hall 5 Stand: H21) ahead of a second half launch is the new That’s Not My… collection of nursery toys. Based on Usborne’s best-selling series of touchy-feely board books, the new collection features the best-selling characters from the picture books including the Kitten, the Puppy, the Bunny and the Monkey, as well as some of the newer characters. The collection includes soft toys and developmental attachable blankies.

Anthony Temple, managing director of Rainbow Designs, commented: “2019 looks set to be one of our most monumental years yet in terms of new licences, new collections and the volume of new product lines we are launching. We are delighted to be welcoming new licences to our product portfolio as well as expanding some of our best-selling and much-loved classic character lines.”

This year is the milestone 50th anniversary for Eric Carle’s classic storybook character The Very Hungry Caterpillar, and to mark the occasion Rainbow is launching the Tiny and Very Hungry Caterpillar collection of nursery toys and essentials. In addition, Rainbow is unveiling a Keepsake Made with Love Very Hungry Caterpillar created from knit fabric with a homespun feel.

Also joining Rainbow’s portfolio of classic characters is the new Spot collection; launching just ahead of Spot’s 40th anniversary in 2020, the range includes plush, developmental toys, on the go toys and activity toys.

A new My First Thomas & Friends nursery range is also set for release this year, as well as key additions to the Classic Winnie-the-Pooh Hundred Acre Wood, Classic Peter Rabbit Nursery and Guess How Much I Love You collections.

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