LICENSING NEWS

Rainbow’s 44 Cats season two makes its debut

Published on: 2nd March 2020

The second season of 44 Cats will debut today (March 2nd) on Italian Rai Yoyo. 

The second chapter of animated hit 44 Cats, from Rainbow, has made its debut on Italian Rai Yoyo. The two main pay TV partners Discovery Kids (Latin America) and Nickelodeon (rest of the world) will follow with exclusive launches in Q2 and Q3, and the show will later land on free to air broadcasters from autumn 2020.

The first season of 44 Cats established record ratings since its very first launch in November 2018, and is now on air in over 100 countries and in more than 20 languages.

Produced by Rainbow in collaboration with Antoniano and Rai Ragazzi, the series is conquering more and more children and families on all media platforms: a growing hit for ratings and web interactions, and is becoming increasingly widespread worldwide  in the licensing sector, with more than 100 international partners in a wide range of consumer product categories, with both national and multi-territorial deals.

Already on air on the major pay and free to air TV networks in the world and on leading digital platforms such as Netflix, Tencent and Youku in China, Start.ru and Yandex in Russia, 44 Cats is turning into a true web phenomenon and a widespread success on YouTube.

In the new season of 52 episodes, the Buffycats and Granny Pina will be joined by new animal and human friends, and will face new missions and surprises. The mix of action, comedy, friendship and great music makes 44 Cats a series that stands out worldwide, with a soundtrack of original songs by Antoniano.

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