NEWS

Rakuten to close Play.com and launch new website

Published on: 18th August 2014

Rakuten, which bought Play.com for £25m in 2011, is planning to shut down the site in March next year and will redirect traffic to Rakuten.co.uk, which it will launch in October this year. play-com300

Marketplace Rakuten.co.uk will launch on the same platform as the rest of the Japanese retailer’s site as part of a move to “global borderless shopping in the future”.

Rakuten plans for merchants on the marketplace to sell to customers worldwide from the Rakuten.co.uk site. It will launch a large-scale multichannel campaign to coincide with the Rakuten.co.uk launch. Existing Play.com merchants are invited to register their interest to move to Rakuten.co.uk and new monthly plans will be put forward with variable category commissions.

The site will have easy-to-use personalisation tools, allowing merchants to personalise their online shops with branding, categories, products and stories, and create exclusive offers that they can promote through their own email database.

Rakuten.co.uk will also have a Super Points loyalty scheme to encourage repeat purchase.

If you would like to receive our daily newsflash email, click here; you can also follow us on Twitter and Facebook and request a print subscription here.

RECENT ARTICLES

Magic Box shares next stage of UK & Ireland development

Lego unveils new iteration of Rebuild the World

Zoo launch for Vivid’s Tiki & Toko interactive gorillas

Brand Licensing Europe announces the Kelvyn Gardner License This! competition

New Pokémon TCG Live app brings gameplay to smartphones

Breaking News: Toy Fair 2022 exhibition space nearly sold out ahead of January return

Animaccord’s Masha and the Bear goes from strength to strength in the UK

Argosy Toys sees sales soar following social media post

Character Group issues full-year profit warning despite buoyant sales

Friday Blog

Plan ‘A’ all the way …it’s the Friday Blog!