The Rastamouse Company, the rights holder for the Rastamouse brand, has brought all UK licensing and merchandising activity in-house as it commences production on the latest 26 episodes acquired by the BBC.
The Rastamouse Company, which previously appointed DHX Media to represent the brand in the UK and internationally, took over management of all UK brand activities including licensing and merchandising ready for Brand Licensing Expo Europe 2013. Long-term partner DHX Media will continue to represent Rastamouse licensing and television distribution across the rest of the world.
Originally acquired by CBeebies in the UK and produced by Three Stones Media, Rastamouse has been a hit since it launched in 2011. This success has resulted in CBeebies acquiring a further 26 episodes of the show, in addition to the 78 episodes that have aired on CBeebies to date. Pre-production on the new episodes commenced in September 2013.
Since 2011 the Rastamouse brand has extended into music, radio, apps, toys, games and consumer products. The company is working on a second album under its deal with EMI Records as well as recording more episodes for CBeebies radio. A fourth book, Rastamouse and Da Micespace Mystery, recently published by MacMillan, hit bookshelves in September.
Rastamouse’s creators have reinforced the educational values of the show with a programme of reading activity to promote storytelling and literacy and the successful launch of a bespoke school music programme. The Rocksteady Reggae School was piloted in London primary schools in 2012 with the aim of rolling the project out nationwide.
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