LICENSING NEWS

Ravensburger signs Binweevils.com

Published on: 1st August 2012

Ravensburger has signed online favourite BinWeevils and will launch an 80-piece and a 100-piece puzzle this Autumn.

Both designs feature highly colourful and detailed character images that reflect the fun, humour and quirkiness of this hot new property.

Winner of the BAFTA Best Kids Website in 2011, BinWeevils is a digital entertainment platform where children create their own unique BinWeevil and use their avatar to explore the different landscapes, locations and games.

Binweevils.com is one of the top three most popular online destinations in the UK for boys and girls aged 7 years and up, and its popularity is expected to increase with on-platform gaming and social developments together with significant TV advertising, online marketing and magazine coverage taking place this Autumn.

Marketing manager Benn Bramwell said: “We’re really delighted to be working with BinWeevils on this exciting new property. The existing BinWeevils products (books, trading cards, stickers and clothing) are already working really well, so we expect considerable interest in our product range from youngsters and their parents.”

Amelia Johnson, co-founder and director of Binweevils.com, said: “The Binweevils.com digital world is driven by the creativity of kids and in the physical world products that stimulate creativity are a natural fit. Puzzles are a perfect extension of the Binweevils.com brand and make Ravensburger a great partner; we’re delighted to be working together.”

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