The deal was done by Brands with Influence, and adds to the growing list of quality licensees which includes Golden Bear, Random House Children’s Publishing, Abbey Home Media, Cooneen and Alfred Franks Butler.
Helen Doherty of Tattiemoon, the production company, said: “We are delighted to be working with Ravensburger, they are an absolutely brilliant company and produce really great quality products. Having seen the amazing sell through on Golden Bear’s toys I am sure this is going to be a success.”
Woolly and Tig toys and videos have been on sale across the major multiples and high street stores, as well as major online retailers since April, and the initial demand has outstripped supply with new product being fast forwarded into stores.
Tim Hall, MD of Ravensburger UK, said: “Woolly and Tig has been doing incredibly well at retail and we can see the long term potential in this exciting new brand. We look forward to developing an exciting range of products to complement the licences already out there.”
Brands with Influence has also indicated that there are several other licences about to be signed in coming weeks, on the back of a strong set of meetings in Las Vegas.
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