LICENSING NEWS

Ravensburger signs up for The Hobbit

Published on: 3rd February 2012

Ravensburger has signed a licensing deal with Warner Bros. Consumer Products (WBCP)  for puzzle and card games themed around the upcoming Hobbit movies.

Ravensburger now has the right to release 2D and 3D puzzles and card games for The Hobbit: An Unexpected Journey and The Hobbit: There and Back Again which will be released in December 2012 and December 2013 respectively. Products will hit the shelves in time for both films.

The agreement also covers licences for the Lord of the Rings trilogy.

Bruno Schwobthaler, senior vice president sales and business development, WBCP EMEA, said: “We are really pleased to be adding Ravensburger to our prestigious licensee line-up for the two films based on The Hobbit and The Lord of the Rings trilogy.  It is absolutely essential for us to have a powerful puzzle partner with strong presence throughout the EMEA region, where the franchise has a massive fan base that will grow even further with the two upcoming films.  We’ve found that partner in Ravensburger and we look forward to working with them on the launch of these key product lines.”

“We are very pleased to have established this partnership with Warner Bros. Consumer Products,” added Florian Baldenhofer, manager corporate development/licensing of Ravensburger. “Through this strong license, Ravensburger broadens its range of fascinating new puzzles and games that tie in perfectly with new trends in popular culture.”

 

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