Ravensburger enjoyed the bank holiday weekend with activities at two of the UK’s biggest family-friendly festivals.
The Big Feastival, held on Alex James’ farm in Chipping Norton, attracted around 60,000 visitors and welcomed acts such as Jess Glynne and Fun Lovin’ Criminals, while entertainment for kids included Dick and Dom, Justin Fletcher and meet and greets with Peppa and George Pig. The Ravensburger team showcased both Brio and GraviTrax, offering children the chance to get hands on with the products in a country garden themed tent.
GraviTrax was also in the spotlight at CarFest South in Hampshire, making an appearance in Fundamentally Children’s Good Toy Zone tent. Raising funds for children’s charities including BBC Children In Need, the CarFest festival achieved a footfall of over 50,000 and is famously organised by Chris Evans.
Ravensburger’s head of marketing and product development, Katy Fletcher said: “Providing opportunities for families to get hands on with our products is a big focus for us. We have been able to be a positive part of quality family time spent together and in so doing forge meaningful brand relationships with our target audience that will last long beyond the bank holiday weekend. Reactions to both Brio and GraviTrax were incredible and events like these will set us in good stead as we roll out our wider marketing programmes throughout the rest of the year.”