A promotional video for the new Playstation Vita, presented by the Hip Hop duo Rizzle Kicks, features Razor’s E100 electric scooter.
The promo, which will air on ITV1 and in cinemas nationwide, features one of the band members riding the scooter on Brighton Pier.
Katy Fletcher, brand manager for Razor comments: “It’s only natural that Razor is the number one choice for the music industry, holding a fantastic reputation on both sides of the Atlantic. The Razor portfolio now stretches to more than 30 different ride-on experiences and we can only see this growing over the next 12 months. We will keep producing the coolest, most innovative ride-on toys for all ages.”
Razor currently hold an 18% share of the skateboard/scooter market, with its closest competitor following at just 5.9%.