NEWS

Razor’s Ken Box 2 Video is a Hit

Published on: 16th December 2014

Just three weeks after it was launched online, Razor’s Crazy Cart Gymkhana 2 video has alreadyKen-Box300 achieved in excess of 800,000 views on Youtube. 

The Ken Block parody video, which showcases the Crazy Cart’s drifting performance, is a follow up to the 2013 online viral video Crazy Cart Gymkhana: Epic Ken Block Gymkhana Tribute, which has achieved over 2.5million views over the past year. Both videos pay homage to drift master Ken Block. The launch of this latest video has been picked up by online media across the world including topgear.com.

re:creation brand manager Katy Fletcher commented: “These viewer numbers demonstrate the strength of our online assets for Razor. The compelling content really adds to our story and is clearly captivating a global audience. After the success of the first Ken Box video, there was huge pressure on the team to pull it out of the bag for a second time and, with hundreds of thousands of fans tuning in already, it’s clear they have hit the mark once again. All the buzz around the Razor brand will continue to support our Electrify your Ride marketing campaign and drive momentum in 2015 as we introduce new products into the range.”

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