International toy fairs and tech shows have been abuzz in the past few weeks as Razor reveals Turbo Jetts to the worldwide media.
Beginning with the worldwide unveil at the CES Consumer Electronics Show in Las Vegas in early January, Razor Turbo Jetts featured across a number of high profile blogs and websites, including global tech big-hitting site CNET.
At the BTHA Toy Fair, Turbo Jetts featured in Steph McGovern’s BBC news live broadcast throughout the morning. Other tech journalists were also interested, including Daily Star Tech Page and T3’s top toys round up. Top toy vlogger, Tiana of Toysandme, also showcased her skill on the Turbo Jetts.
Katy Fletcher, of UK distributor Re:creation, commented: “The reception from the media has been fantastic and we’ve seen clear impact from this exposure on Google Trends. In the UK we saw a great response and more recently New York too saw them highlighted as top picks of the show. We couldn’t have hoped for a better launch and we’re looking forward to continuing the drive toward full launch in the UK this summer.”
Razor Turbo Jetts are motorised heel-wheels that can be easily attached to any trainer, from junior size 11 to adult size 11. Riders can reach speeds of up to 16km/h (10mph) and enjoy around 30 minutes of continuous run time. Re:creation will roll out a communications campaign building towards launch including PR, TV, event activity, and digital.