Razor’s Turbo Jetts on a roll

Published on: 28th February 2018

International toy fairs and tech shows have been abuzz in the past few weeks as Razor reveals Turbo Jetts to the worldwide media.

Achieving in excess of 400M OTS, the lithium-powered electric heel-wheels have caught the attention of journalists and vloggers across the globe, including ITV’s This Morning.

Beginning with the worldwide unveil at the CES Consumer Electronics Show in Las Vegas in early January, Razor Turbo Jetts featured across a number of high profile blogs and websites, including global tech big-hitting site CNET.

At the BTHA Toy Fair, Turbo Jetts featured in Steph McGovern’s BBC news live broadcast throughout the morning. Other tech journalists were also interested, including Daily Star Tech Page and T3’s top toys round up. Top toy vlogger, Tiana of Toysandme, also showcased her skill on the Turbo Jetts.

Katy Fletcher, of UK distributor Re:creation, commented: “The reception from the media has been fantastic and we’ve seen clear impact from this exposure on Google Trends. In the UK we saw a great response and more recently New York too saw them highlighted as top picks of the show. We couldn’t have hoped for a better launch and we’re looking forward to continuing the drive toward full launch in the UK this summer.”

Razor Turbo Jetts are motorised heel-wheels that can be easily attached to any trainer, from junior size 11 to adult size 11. Riders can reach speeds of up to 16km/h (10mph) and enjoy around 30 minutes of continuous run time. Re:creation will roll out a communications campaign building towards launch including PR, TV, event activity, and digital.


Friday Blog

Forget about the price tag … it’s the Friday Blog!

Zuru unveils new Mini Brands collection in time for Christmas

Mojo Fun partners with Quercetti in exclusive distribution deal

Plus-Plus partners with Tumble Tots

Exclusive: Deddy Bears on the fright track

Exclusive: Asmodee’s Star Wars: Unlimited TCG

Tickets now available for Spielwarenmesse 2024

Exclusive: Curious Universe’s phenomenal five-year growth

Ravensburger launches UK’s tallest GraviTrax marble run

Mattel releases fourth Claudia Schiffer Barbie