Record breaking BLE kicks off tomorrow as part of Festival of Licensing

Published on: 5th October 2020

Brand Licensing Europe (BLE) 2020 opens its virtual doors at 9am on Tuesday 6th October as part of Festival of Licensing.

According to the organisers, the event is already breaking records: 11,000 meeting requests have been made since the platform opened just two weeks ago, and Global Licensing Group is expecting this figure to rise exponentially, beating all previous records held by the event.

BLE is being hosted virtually for 2020 as part of Festival of Licensing, a month-long virtual celebration of the global licensing industry, which starts tomorrow and incorporates three regional events linked to the world’s biggest licensing markets – Europe (6-8 October), Asia (14-15 October) and the Americas (23-25 October) – culminating with the global C-suite and executive-level virtual conference, Licensing Leadership Summit.

Attendees can download a Licensing International webinar recording on how to use the platform so that, come Tuesday morning, they can dive straight in and start enjoying content and meeting new business partners immediately.

Smiley, Banijay, Formula 1 and Team GB are among this year’s BLE keynotes, taking place daily at 9am BST. The full Live Stage (sponsored by Crunchyroll) agenda can be viewed here to help visitors plan ahead.

Visitors can expect to meet the same BLE exhibitors they know and love, thousands of IPs and a huge variety of brands, with over 180 brands exhibiting virtually.

BLE has planned jam-packed Viacom CBS Community & Wellbeing and Hasbro Happy Hours events to allow everyone to have fun and catch up (safely) with their industry peers. Visitors can find out what’s on here, including the latest addition to note: three daily model making workshops run by Aardman Animations.

“Between 6th-8th October, thousands of retailers, licensees and brands will be taking part in a completely reimagined, virtual BLE,” said Anna Knight, VP of Licensing, Informa Markets. “But while the format may have changed, and we will be meeting online from the comfort of our own homes rather than at ExCeL, attendees can still expect to meet the same amazing brands, discover tonnes of new IP, soak in the same high quality, thought-provoking content, and enjoy being part of the same brilliant European licensing community. We can’t wait to see everyone there.”

Visitors can register for free at




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