NEWS

Record breaking financial results for The Entertainer

Published on: 10th September 2015

The retailer has announced its sixth consecutive year of retail growth and UK store expansion.

Entertainer-480The Entertainer has posted strong annual results for 2014/15.  The retailer, which has 107 stores across the UK, experienced its sixth consecutive year of growth and reached a pre-tax profit of £7.6m, which represents an increase of 27% from the previous year’s £6m pre-tax profit.

The Entertainer enjoyed strong like-for-like sales growth across its network of stores with the addition of nine new UK stores during the year, plus the relocation or refitting of four existing stores. The retailer’s margin also increased against a back drop of intense discounting during the important peak trading season. The Entertainer has also seen year on year profit growth of 18% from its online channels, which now contribute 14% of the company’s total sales. The retailer embraced Black Friday and cited it as the single largest day of sales for the company in the year across all sales channels.

The Entertainers policy of tithing the company’s profits has resulted in donations of £845k in the period to charities that the company works closely with.  Further to this, the workplace giving scheme has attracted 44% of their employees giving monthly to local and National charities, the highest in the UK. This resulted in the government awarding the Entertainer a Platinum Award, one of only 100 companies to receive this.

Gary Grant, founder and managing director, commented: “2014 was a momentous year for The Entertainer; achieving six years of continuous growth in such a challenging category is a real testament to commitment of The Entertainer team.  The Lego Movie helped the year off to a great start, the loom phenomenon boosted spring/summer and Frozen saw the year out on a high. To keep the momentum going through 2015 and into 2106 we will continue to aggressively expand our store network throughout the UK and further engage with our consumers through comprehensive TV advertising campaigns and strong in store and on line marketing activity.”

Visit The Entertainer’s website here: www.thetoyshop.com

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