Over 50 buying professionals will take part in the retail mentoring programme this year, as leading names sign up.
Delegate numbers for the six-month programme have almost doubled in a year, and it is still the only scheme of its kind in the UK. Run as part of BLE, the programme is designed to give buying and merchandising professionals a deeper understanding of the licensing industry.
Marks & Spencer, Halfords and The Entertainer have all confirmed their participation in the scheme, and delegates from Sainsbury’s, Blackpool Pleasure Beach, Claire’s Accessories and Matalan have also been confirmed.
Delegates will attend workshops, seminars and the LIMA Licensing Essentials Course and Spring Fling event, as well as shadowing licensors in their workplace. The programme culminates in a visit to BLE, where the theory is put into practice. A highlight for delegates is the opportunity to formally judge products for the Licensing Industry Awards.
Anna Knight, BLE brand director, commented: “Since its launch in 2010, the programme has received a phenomenal response from retailers, and we are delighted with the record delegate numbers for this year. We have actively expanded the categories for the 2016 programme and now have delegates on board who are looking for opportunities in homeware, travel, footwear, books, beauty and toys. We would urge any retailers who are looking to learn more about licensing to join the programme before it officially launches at the end of the month.”